Parenting is no snap

easy as 1, 2, 3

insert baby. connect. cuddle.

an heir is (almost) born

treat your little heir like royalty with our limited edition, royal baby-inspired print in luxe modal.
Because we're parents too

safe and secure

our safety-tested magnetic closures connect quickly and quietly
its time to

play all day

easy on (and off) separates in so soft fabrics
we've got you covered

the best prints & fabrics

we use only the most luxe fabrics out there: uber soft cotton & organic cotton and silky-soft modal.


we took the essentials of a baby wardrobe and made them better.

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we use the silkiest, most luxe fabrics out there: cotton, organic cotton, biobased modal. 

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we add loads of personality through our curated prints, plus a slew of styles and sizes.

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hidden magnetic fasteners

magnetic fasteners are securely enclosed in soft fabric. Only our premium fabric touches baby’s sensitive skin.

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best sellers

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sew safe construction

all outfits feature sew safe construction and our fuss free guarantee!

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pack your hospital bag

quite possibly the best one ever made in the history of the world.

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our bibs are magical

find out why our magnetic-fastening bibs are the only ones your baby needs.

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Your sleepers with the magnets are amazing. I am in love with them.

Krysta G.

This brand literally saves my life at night. And to everyone always asking, NO the dryer doesn't affect the magnets! 

Danielle C.

Magnificent Baby clothes have made nighttime diaper changes and "newborn" visits to the doctor much easier. 

Jessica G.