life just got easier

classic and essential to every closet, our magnetic outfits are designed to be the building blocks of your wardrobe. we combine the cozy, sustainable fabrics you love with the smart magnetic closures needed to make dressing fast and simple.

easy-to-wear essentials in timeless colors & prints are bundled with built-in savings that help take the guesswork out of shopping.

at simply, we’re here to make your life easier so you can spend more time doing the things you love.

a sustainable approach

  • ethically sourced fabrics

    designed to last, modal & organic cotton are responsibly sourced & good for the planet 

  • eco-friendly packaging

    committed to reducing waste, our packaging is either recyclable, biodegradable or compostable

  • repurpose for good

    excess inventory is donated to charitable organizations in order to reduce clothing waste

how it started

meet lauren & lawrence—innovators in the parenting world. in 2010, they founded magnetic me with the goal of creating the absolute easiest way to dress with the use of magnets.

after creating a loyal community, lauren & lawrence expanded their offering with simply magnetic me—an affordable line of elevated essentials in earth-friendly fabrics with the same magnetic closures.

what makes us unique: magnets

endorsed by doctors & nurses in hospitals across the country, our innovative magnetic closures are safely sewn into each garment and functional for dressing, changes & nursing. they make life a little easier at every stage—from baby to big kid, parents, gram & gramps.

great quality fabric with ease of use at an affordable price point. love these!

Katherine Moss

great quality fabric with ease of use at an affordable price point. love these!

Katherine Moss

great quality fabric with ease of use at an affordable price point. love these!

Katherine Moss

great quality fabric with ease of use at an affordable price point. love these!

Katherine Moss