parenting is no snap,
but getting dressed should be easy.

about us

that's why we're here—less hassle dressing, more time spent doing the things you love.

it’s a simple formula: stylish prints, super-soft, eco-friendly materials & our SewSafe™ smart magnetic closures that connect quickly and quietly.

our magnet-enhanced collections span multiple generations from newborns to grandparents and cater to different needs like fuss-free dressing, easier nursing, and independence for those with limited mobility.

simply put, it's the absolute easiest way to get dressed.

fun fact: the earth is one, giant magnet, which keeps us from flying into outer space.

meet the founders

in 2008, lauren struggled to put a velcro bib on her nephew. seeing him cry from the velcro ripping out his fine baby hair, lauren thought, “why not a magnet which would be more gentle and fasten itself?”

two years later, after vigorous research and development, magnetic me was formed with a full line of infant wear to critical acclaim.

lifelong college friends, lauren & lawrence left corporate america with the single goal of making life easier for as many parents, babies, and kids as possible. since the company began in 2010, we have been dedicated to upholding our products to the highest of standards, because hey, we're parents too!

fun fact: lauren and lawrence appeared on shark tank while lauren was pregnant with twins…but, sadly, the segment never aired.

magnets 101

our sustainability approach

get to know our fabrics

eco-friendly modal:

• sustainably grown and harvested from beechwood trees

• longer-lasting & more durable than bamboo, pill & fade resistant

• ethically produced, no chemicals discarded back in the ecosystem

• lightweight, breathable & temperature regulating

• silky soft to the touch 

• rated 100% bio-based by the US Department of Agriculture  

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Cincinnatti_Heart_to_Heart_Donation-Magnetic Me
doin' good

magnetic me gives back

we are proud to support organizations that give back directly to our community. giving back is part of our DNA, whether it be through our heart-to-heart program that donates magnetic pajamas to cardiac ICUs nationwide or the sponsorship of Dani’s Twins, a documentary about one of the only quadriplegic moms to ever give birth to twins.
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fun fact: our one-of-a-kind prints are designed by female artists from around the world