Parenting is no snap

easy as 1, 2, 3

insert baby. connect. cuddle.
introducing our un-bear-ably adorable print

honey bee mine

100% organic cotton fabric it's un-bee-lievably eco-friendly
carefully curated to make your hospital stay easy

birth (bundle) announcement

​newborn essentials at a discounted price
Because we're parents too

safe and secure

our safety-tested magnetic closures connect quickly and quietly
always in style

fresh neutrals

the perfect gift for all

smart

we took the essentials of a baby wardrobe and made them better.

shop new

soft

we use the silkiest, most luxe fabrics out there: cotton, organic cotton, biobased modal. 

shop all

stylish

we add loads of personality through our curated prints, plus a slew of styles and sizes.

shop prints

hidden magnetic fasteners

magnetic fasteners are securely enclosed in soft fabric. Only our premium fabric touches baby’s sensitive skin.

Shop Now

best sellers

View all

sew safe construction

all outfits feature sew safe construction and our fuss free guarantee!

Read More

pack your hospital bag

quite possibly the best one ever made in the history of the world.

Take a Peek

our bibs are magical

find out why our magnetic-fastening bibs are the only ones your baby needs.

Read More

Your sleepers with the magnets are amazing. I am in love with them.

Krysta G.

This brand literally saves my life at night. And to everyone always asking, NO the dryer doesn't affect the magnets! 

Danielle C.

Magnificent Baby clothes have made nighttime diaper changes and "newborn" visits to the doctor much easier. 

Jessica G.