Parenting is no snap

easy as 1, 2, 3

insert baby. connect close. cuddle.
only the best fabrics

silky soft modal

we use only the most luxe fabrics out there: uber soft cotton, organic cotton and biobased modal.

an heir is born

treat your little heir like royalty with our limited edition, royal baby-inspired print in luxe modal. ships april 2019.
Because we're parents too

safe and secure

our safety-tested magnetic closures connect quickly and quietly


we took the essentials of a baby wardrobe and made them better.

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we use the silkiest, most luxe fabrics out there: cotton, organic cotton, biobased modal. 

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we add loads of personality through our curated prints, plus a slew of styles and sizes.

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hidden magnetic fasteners

magnetic fasteners are securely enclosed in soft fabric. Only our premium fabric touches baby’s sensitive skin.

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Your sleepers with the magnets are amazing. I am in love with them.

Krysta G.

This brand literally saves my life at night. And to everyone always asking, NO the dryer doesn't affect the magnets! 

Danielle C.

Magnificent Baby clothes have made nighttime diaper changes and "newborn" visits to the doctor much easier. 

Jessica G.

sew safe construction

all outfits feature sew safe construction and our fuss free guarantee!

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pack your hospital bag

quite possibly the best one ever made in the history of the world.

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tips for cool weather dressing

what can you do to keep your little one warm and snug when you’re outside having fun?

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