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for the sweetest phase when changes seem endless, magnetic closures are a time-saving hack for new + old-pro parents
magnetic fasteners
the absolute easiest way to dress
supremely soft
ultra-soft, luxe fabrics for even the most delicate skin
sustainably made
eco friendly fabrics and packaging
baby shop
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footies & convertible coveralls
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footie silhouettes—with and without feet—with magnetic closures that line the front. choose whether you want added warmth or your little's feet to feel the fresh air.
convertible coveralls
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the one-piece that lets you adjust its features as your baby grows
Best Sellers
$40.00
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two-piece pajamas
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transitional pjs for growing toddlers—sizes 9-24m—who struggle to fit in snug-fit footies & aren't quite ready for two-piece pjs
Best Sellers
$40.00
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Best Sellers
$40.00
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bodysuits, rompers & dresses
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the ultimate baby basic—perfect on its own or as a base layer
$54.00
$43.20
20% off
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gowns & kimonos
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for the several weeks that follow the hospital, quick & quiet magnets make nonstop changes & new-parenting life a little easier.
baby dresses
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easy-on, comfy dresses for baby with magnets at the back of the neck, playful ruffles & coordinating bloomers or leggings
Best Sellers
$44.00
$35.20
20% off
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Best Sellers
$44.00
$35.20
20% off
Add to Cart
jackets & prams
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supreme softness + warmth, plus magnetic closures—wrap your littles in these
newborn essentials
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