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for the sweetest phase when changes seem endless, magnetic closures are a time-saving hack for new + old-pro parents
magnetic fasteners
the absolute easiest way to dress
supremely soft
ultra-soft, luxe fabrics for even the most delicate skin
sustainably made
eco friendly fabrics and packaging
baby shop
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$102.00 $75.00 26% off
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footies & convertible coveralls
shop all footie silhouettes—with and without feet—with magnetic closures that line the front. choose whether you want added warmth or your little's feet to feel the fresh air.
convertible coveralls
shop all the one-piece that lets you adjust its features as your baby grows
$40.00 $32.00 20% off
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final sale
$40.00 $32.00 20% off
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two-piece pajamas
shop all transitional pjs for growing toddlers—sizes 9-24m—who struggle to fit in snug-fit footies & aren't quite ready for two-piece pjs
rompers & dresses
shop all the ultimate baby basic—perfect on its own or as a base layer
final sale
$44.00 $35.20 20% off
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final sale
$44.00 $35.20 20% off
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gowns & kimonos
shop all for the several weeks that follow the hospital, quick & quiet magnets make nonstop changes & new-parenting life a little easier.
baby dresses
shop all easy-on, comfy dresses for baby with magnets at the back of the neck, playful ruffles & coordinating bloomers or leggings
final sale
$44.00 $35.20 20% off
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final sale
$44.00 $35.20 20% off
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final sale
$44.00 $35.20 20% off
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jackets & prams
shop all supreme softness + warmth, plus magnetic closures—wrap your littles in these
newborn essentials
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