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for the sweetest phase when the changes seem endless, magnetic closures are the greatest time-saving hack for new or old-pro parents


magnetic fasteners
the absolute easiest way to dress

supremely soft
ultra-soft, luxe fabrics for even the most delicate skin

sustainably made
eco friendly fabrics and packaging
baby shop
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footies & coveralls
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footie silhouettes—with and without feet—with magnetic closures that line the front. choose whether you want added warmth or your little's feet to feel the fresh air.
toddler twotie
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transitional pjs for growing toddlers—sizes 9-24m—who struggle to fit in snug-fit footies & aren't quite ready for two-piece pjs
gowns & take me home sets
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for the several weeks that follow the hospital, quick & quiet magnets make nonstop changes & new-parenting life a little easier.
baby dresses
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easy-on, comfy dresses for baby with magnets at the back of the neck, playful ruffles & coordinating bloomers or leggings