Giving PJs With Purpose: Magnetic Me’s “Heart to Heart” Program

What Is Magnetic Me's Heart to Heart Giving Program?

Magnetic Me, a leader in baby clothes and children's wear, launched its Heart to Heart giving initiative to bring comfort and care to families in pediatric and neonatal cardiac ICUs across the U.S. Through this program, Magnetic Me donates a year’s supply of pajamas—including footie pajamas, infant clothing, and newborn clothes to hospitals  in need.

The program officially began with a special delivery to NewYork-Presbyterian Morgan Stanley Children’s Hospital, a top-ranked facility and a hometown institution for the Magnetic Me team.

Why Pajamas Matter in Cardiac ICUs

How do Magnetic Me’s baby outfits support medical teams?

In high-stress hospital settings like the NICU and CICU, Magnetic Me’s signature magnetic closures make it easier for nurses to quickly change baby outfits while navigating wires and monitors.

Do pajamas really make a difference for families?

Yes. During difficult hospital stays, cozy, soft pajamas with cheerful prints can bring warmth, comfort, and a touch of normalcy for parents and children alike. That’s why Magnetic Me’s cute pajamas for women, men, babies and kids clothing are all designed with comfort and ease in mind.

How Did the Heart to Heart Program Start?

In 2021, Heather Nichols reached out to Magnetic Me to honor her late son, Adler, by donating baby clothing to the Cardiac ICU at Helen DeVos Children’s Hospital. Instead of sending just a few newborn clothes, Magnetic Me donated a full year’s supply. The emotional impact of that moment inspired co-founder Lauren Levy to expand this mission into an on-going donation program.

“Helping families feel just a little more supported during their hospital stays was something we knew we could do—and do consistently,” says Levy.

Which Hospitals Are Receiving Pajama Donations?

What was the first hospital to receive a donation?

Magnetic Me’s first official donation under Heart to Heart went to NewYork-Presbyterian Morgan Stanley Children’s Hospital on April 26. The entire team pitched in to prepare and deliver infant clothing, toddler clothing, and children’s clothes, meeting with nurses and touring the state-of-the-art facilities.

How can other hospitals get involved?

Magnetic Me is looking to expand its reach. Know a NICU or CICU that would benefit from cozy pj’s, onesies, or luxury pajamas? Reach out via [email protected].

Frequently Asked Questions

What does Magnetic Me donate through Heart to Heart?

Magnetic Me donates a year’s supply of newborn and baby pajamas to one hospital each month.

How are the pajamas helpful in hospitals?

The magnetic closures on Magnetic Me's footie pajamas and infant clothing allow for quick changes around medical equipment and offer comfort to both babies and caregivers.

Can hospitals apply for the program?

Yes. Magnetic Me encourages anyone with a NICU or CICU partnership idea to contact them directly at [email protected].