Newborn Essentials
From the minute they’re born, they’re constantly changing–and needing to get changed. Magnetic styles make it quick and easy to get them dressed, all through the day and night.
Their First Outfit
A snuggly-soft set for baby's first trip home, including a magnetic kimono top (gentle on healing belly buttons), pants, and a matching hat.
SHOP TAKE-ME-HOME SET
The 24/7 Essential
Magnetic closures and super-soft fabrics make changes easy, whether during the day or in the middle of the night.
shop footies
The Nighttime Hero
Gowns are a cozy extra layer for bedtime, with quick magnetic closures that make 3am diaper changes calmer.
SHOP GOWNS
The Snuggliest Extra
Baby blankets are soft, lightweight layers for snuggles and stroller walks.
SHOP ACCESSORIES