Magnetic Me by Magnificent Baby: New Name, Same Great Clothing


Our magnetic baby clothing was born to be the easiest way to dress a baby. Frustrated with the zippers, snaps, Velcro, and other non-friendly baby clothing fasteners, we realized there must be a better way!

That’s when we came up with magnetic fasteners as a safe, gentle way to secure baby clothing. After a lot of research, planning, and development, we launched our line of magnetic baby clothing.

Today, we’re known as Magnetic Me by Magnificent Baby. Here’s what’s changed – and what will always stay the same!

Our New Name

When we originally launched our magnetic babywear, we were known as Magnificent Baby. We wanted to capture the joy and wonder that babies bring into our lives, and the magnificent idea of using a stress-free fastener to make changing time easier. But experience has told us that it wasn’t always obvious who we were, what we stood for, and how to use our great products.

To make it more obvious, we re-introduced the brand as Magnetic Me. Our new name really points toward what makes us stand out from other lines of baby clothes: our magnetic fasteners.

Many of our glowing reviews and raving customers love the fact that our magnets make it so easy to get baby dressed for the day, or change a diaper at 3 a.m. Now, our claim to fame is easily identified in our new name!

Shop by Use or Body Style in our Online Store

In the beginning, we fielded a lot of questions about when and where to use each item. For instance, “What is a burrito bodysuit?” Or, “When will I need a SmartSack?” The questions also sometimes revolved around the need to find an outfit for a specific occasion, such as: “We are going to a family reunion in the park and need an outfit that is easy and comfortable!”

We love hearing from parents and are always happy to answer questions about our magnetic baby clothes. But we wanted to make it easier for you to find what you need when it comes to magnetic baby clothing. After all, we know that parents are busy!

So we’ve relaunched our site with a new online store featuring Shop by Use and Shop by Body Style categories, among others. With this new format, it’s easy to find the wardrobe basics and perfect outfits that you need to dress your baby for any occasion.

Our ‘Shop by Use’ categories include:

Newborn Essentials: Everything you’ll need to keep baby warm and safe from Day 1. These outfits are complete with magnetic closures, extended leg openings, and mitten cuffs (depending on style) – all the important stuff for the comfort of newborns.

For Day & Night: Just like it says, these are the outfits that are perfect for daytime activities or nighttime jammie parties! Here you’ll find coveralls, burrito bodysuits, and comfy tops and bottoms that your baby will love to wear at any time of day.   

Playwear: Check out our activewear for active babies and toddlers! Choose from magnetic tees and matching pants, dresses with diaper covers, rompers, coveralls, cardigans, and more.

Warmer Weather: As the temperature rises, you’ll be reaching for lighter baby clothing. Our selection includes shortalls, dresses, rompers, and more – all in summer-friendly fabrics with our signature magnetic closures!

Cooler Weather: Keep your baby or toddler toasty warm with our line of magnetic baby clothes designed with colder temperatures in mind. Knit coveralls, velour hoodie sets, fleece prams, and cable knit cardigans are all easy solutions to the cold weather clothing dilemma!

For our ‘Shop By Body Style’ categories, we’ve featured:

Footies: A favorite of babies and toddlers everywhere, our footies feature grippy soles in sizes 9 months and up. Pick from a variety of colors and patterns – all designed with an easy-on and easy-off design thanks to the front magnetic closures.

Onepieces: If you like simplicity, choose from a wide array of onepiece outfits – including rompers, coveralls, gowns, and more.

Sets: Our coordinated sets make it easy to dress your baby for any occasion. Pick from tops and bottoms, or dresses and leggings to make a style statement.

Outerwear: Just like it says, in this category you’ll find raincoats, prams, jackets, hoodies, and cardigans for when you’re braving the elements!

Still the Absolute Easiest Way to Dress a Baby

We may have a new site and a new name, but we’re still the absolute easiest way to dress a baby! Our clothes were designed to make your life easier and to help you enjoy more time with your little one – and less stress!

Our new name signals our commitment to helping you keep your baby comfortable and stylish with the help of magnetic baby clothing. If you haven’t spent much time checking out our Shop by Use or Shop by Body Style categories, take a minute now to see what we have to offer. You may find your baby’s next favorite outfit or the perfect gift for a mommy-to-be.

One thing is for sure – you’ll still find the same great magnetic clothes you’ve come to love, now known as Magnetic Me!